Guest CRM
Make every return feel personal.
Bring guest history, repeat-stay offers, birthday and anniversary messages, feedback, loyalty points and customer segmentation together to build more personal guest relationships.
What’s included
- Guest history
Review previous stays, booking details, recorded preferences and service interactions in one guest profile.
- Repeat guest offers
Create targeted return-stay offers for eligible guests using configured promotion rules.
- Birthday messages
Schedule birthday greetings for guests who have shared their date and opted into the relevant communications.
- Anniversary messages
Send occasion-based greetings or offers using guest-provided anniversary dates and communication preferences.
- Guest feedback
Collect stay feedback, record ratings and comments, and follow up on the guest’s experience.
- Loyalty points
Track points earned, redeemed and adjusted according to the property’s configured loyalty rules.
- Customer segmentation
Group guests by stay frequency, booking source, recorded interests and other relevant profile criteria.
- Central guest profiles
Maintain contact details, reservation links and useful service notes in a shared guest record.
- Guest preferences
Record room, meal and service preferences shared by the guest to support future stays.
- Repeat-guest recognition
Identify returning guests so front-desk and service teams can review relevant history before arrival.
- VIP & membership tags
Apply authorised guest tags and membership indicators to help teams deliver the appropriate service.
- Communication preferences
Record preferred contact channels, marketing opt-ins and opt-outs for future communication.
- Email communication
Send supported guest messages through the configured email service using the guest’s recorded preferences.
- SMS & WhatsApp messaging
Use supported messaging integrations and required templates or permissions for guest communication.
- Message templates
Prepare reusable greetings, stay reminders and follow-up messages with relevant guest details.
- Pre-arrival engagement
Share arrival information and invite guests to provide requests before their stay.
- In-stay follow-up
Record guest requests and service follow-ups while the guest is at the property.
- Post-stay communication
Send configured thank-you messages or feedback requests after checkout.
- Feedback surveys
Use structured questions to collect feedback about rooms, service and the overall stay.
- Complaint tracking
Log concerns, assign follow-up responsibility and track progress toward resolution.
- Review invitations
Invite guests to share an honest review through configured review links after their stay.
- Loyalty tiers & benefits
Manage configured membership levels and their associated benefits or eligibility rules.
- Points redemption
Apply eligible loyalty redemptions and show the remaining points balance.
- Loyalty transaction history
Review points earning, redemption, expiry and approved adjustments in a guest’s loyalty record.
- Campaign audiences
Build relevant audience lists from guest segments while respecting recorded communication choices.
- Offer eligibility & validity
Set configured offer dates, guest eligibility and redemption conditions for promotions.
- Guest follow-up tasks
Assign reminders and callbacks to staff with due dates and follow-up notes.
- PMS guest-data connection
Keep supported stay and reservation details linked through the configured property-management integration.
- Guest & loyalty reports
Review repeat visits, guest segments, feedback trends and recorded loyalty activity.
- Staff access & activity history
Restrict access to guest information by role and review important profile or loyalty changes.